Getting rewarded for buying food is already a great perk, but earning free flights just for eating cookies sounds almost too good to be true.
JetBlue is partnering with Chip City Cookies to allow TrueBlue loyalty members to earn points on every cookie purchase. These points can be redeemed for flights, hotel stays, car rentals, vacation packages, and more.
With JetBlue (JBLU) being New York’s hometown airline and Chip City Cookies being New York City’s fastest-growing cookie brand, this collaboration seems like the perfect match.
In honor of this partnership, the two brands have created a new cookie: the Jetti Confetti. This new treat features blue buttercream sandwiched between two confetti cookies, all rolled in JetBlue-colored sprinkles.
“JetBlue has always believed that loyalty should be rewarded not only with valuable perks, but also with a bit of fun,” said JetBlue VP Loyalty and Personalization Edward Pouthier in a press release. “Partnering with Chip City, another New York original, felt like the right collaboration to give our customers a new way to rack up points while indulging in their favorite sweet treat purchases.”
Image source: Shutterstock
How the JetBlue and Chip City Cookies Bake In Rewards work
From now until December 31, 2025, customers can earn JetBlue TrueBlue points at any of the +50 Chip City locations across New York, New Jersey, Connecticut, Massachusetts, Maryland, Pennsylvania, Virginia, Florida, and Illinois, including the Texas store opening soon.
How to earn points
- Everyday Treats: Earn 2 TrueBlue points per $1 spent on all standard Chip City treats.
- Jetti Confetti: Earn 25 TrueBlue points for every Jetti Confetti cookie purchased.
To participate, customers can scan an in-store QR code or visit jetblue.chipcitycookies.com to link their JetBlue TrueBlue and Chip City Square accounts. Once linked, every purchase made using the phone number tied to the Chip City account will automatically earn TrueBlue points.
What is JetBlue’s TrueBlue loyalty program?
TrueBlue is JetBlue’s free loyalty rewards program that lets members earn points for flying with the airline, dining, shopping, and everyday purchases. These points never expire and can accumulate to be redeemed for flights, car rentals, hotels, vacation packages, and more.
JetBlue’s turnaround plan
JetBlue has been working to rebound from recent financial struggles due to rising costs and increased competition. These challenges led the airline to launch a multi-year transformation plan to cut costs, improve its customer experience, and boost growth.
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With this new strategy, JetBlue expects to generate an additional $850 million to $950 million in earnings by 2027.
However, the challenges remain, with the airline’s revenues declining 3% year-over-year in the second quarter of fiscal 2025.
Why loyalty programs matter
More companies are launching loyalty programs to increase customer retention and drive long-term growth. These programs are designed to encourage returning customers by enticing them with value perks.
According to EY’s latest Loyalty Market Study, 41% of customers remain loyal to a brand primarily because of its loyalty program, and another 41% say loyalty program have increased their spending with the brand.
A study by Antavo supports this trend, finding that nearly 70% of people join loyalty programs to earn rewards, discounts, or cashback.
In an uncertain economy where consumers have become more cautious about spending, loyalty programs are almost a win-win situation since they provide value-driven incentives that benefit both brands and customers.
“In a crowded market of airline loyalty programs, benefits that go beyond points and rewards—linking customers back to pricing—are far stickier and can generate new value,” said McKinsey & Company.
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