Automating Discounts Reduces Cart Abandonment Rates by 46% – Daily Business

2025 statistics show that 83% of consumers are influenced by vouchers, and that 57% of people prefer to use digital codes over traditional discounts. Recent data also shows that automating discounts is the best way to reduce cart abandonment by up to 46%. 

Big Brands are Now Using Automatic Discounts 

As time goes on, it seems that more and more big brands are using automatic discounts as a way to improve their customer experience. Amazon, for example, has a box on certain products that you can click to gain 10% or 20% off. No coupon code is required, and the discount is applied automatically to the purchase. Ocado UK automatically applies “buy two get 1 free” when editing your basket, and Sephora automatically adds free gifts to the cart if the basket meets the eligibility requirements.  

Even when you play gambling games at Paddy’s, you don’t need to use a discount code to unlock bonuses and deposit matches. You can get a daily free spin on the Wonder Wheel, which assigns the free spin when you click on the button. When you play any of the games, some of them will award you free spins, which are automatically credited as you play. By removing the need to enter discount codes, it becomes possible to streamline the user experience, ensuring that you eliminate the number of steps required in the checkout process while increasing your conversion rate by a significant amount. 

Source: Pexels 

Building a Discount Strategy 

Even though coupon codes are a useful way to add discounts to your site, according to eCommerceGuide, they do require distribution, and sometimes it’s difficult to make sure that your discounts are not being used beyond their expiry date. Although it’s easy to deactivate discounts, posting them online often means that they can still be accessed months after the promotion ends, which can lead to frustration amongst your customers when they feel like they’re getting money off, but end up not doing so as the coupon has expired. 

If you want to implement a good discount scheme, you need to ensure that you run specific discounts on specific product collections. Highlight certain brands in your inventory and make your discount clear. Buyer behaviour is also a key component of your overall success rate. If you run a website that sells products, you may be inclined to offer a buy-one-get-one-free promotion, but if your customers buy in bulk, a single discount like this might not benefit them much. Adding a 25% off when the customer spends over a certain amount, however, would motivate them greatly. 

Timed discounts also work well, as adopted by Amazon for Lightning Deals, as they encourage people to take action there and then, rather than waiting. One good strategy for 2025 would be for you to put a 20% discount on the first hour of a sale, and then decrease the discount by 1% every hour until the sale ends. Customers who shop early get the biggest discount, but there is still some appeal for customers who don’t quite check out in time. The discount also helps to build excitement and eliminates the use of codes.