It is no secret that Comcast (CMCSA) , which operates phone, internet, and cable services under the name Xfinity, has struggled to retain customers in recent years due to the growing cord-cutting trend, which involves consumers ditching cable services for streaming platforms.
Comcast is also surprisingly starting to lose an alarming number of internet customers following recent price hikes and amid growing competition from fixed wireless internet providers such as T-Mobile, AT&T and Verizon.
In Comcast’s second-quarter earnings report for 2025, it revealed that it lost about 325,000 cable customers, which is about 10% more than the number it lost during the same quarter last year.
Comcast also saw roughly 226,000 internet customers pull the plug on service, almost 88% higher than the number it lost during the same time period in 2024.
The recent loss in customers comes after Comcast shared in December its plan to raise prices for its Xfinity services this year due to “strategic investments” to make its network “smarter, faster and more reliable,” which frustrated customers.
It also recently shrank Xfinity’s monthly autopay discount from $5 to $2 for customers who use credit and debit cards to pay their monthly bills.
During an earnings call on Aug. 21, Comcast Chief Financial Officer Michael Cavanagh said that the company will be focused on “simplicity” to turn around its business.
“We are executing with focus, simplifying how we operate and leaning into areas where we have real competitive advantages,” said Cavanagh.
Image source: Morris/Bloomberg via Getty Images
Comcast plans a harsh workforce change amid recent challenges
Now, it appears that Comcast’s new strategy will result in massive job cuts, which will impact employees in its Xfinity internet, mobile and cable business, according to a recent report from Reuters.
A recent memo sent to employees revealed that Comcast plans to cut a layer between its corporate and regional offices, starting in January next year. This will result in layoffs and streamlined management in its connectivity and platforms unit.
The memo also indicated that regional leaders will report to a new executive overseeing operations across the country. It did not specify, however, how many layoffs would occur or which positions would be cut.
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“This change is not a reflection of anyone’s contributions — it is about simplifying how we work so we can compete more effectively,” reads the memo.
Comcast’s upcoming layoffs follow a growing trend in the tech industry. So far, 204 tech companies have conducted job cuts this year, resulting in 89,964 tech employees being laid off, according to recent data from Layoffs.fyi.
The trend may only have gotten worse in recent months. A new survey from Resume.org found that 6 in 10 companies plan to lay off employees next year, and high-salary employees and those lacking skills in artificial intelligence will be impacted the most.
“There is a push toward leaner, more tech-ready workforces where cost efficiency and agility outweigh tenure or traditional career pathways,” said Kara Dennison, head of career advising at Resume.org, in the survey. “For professionals, this is a call to start reskilling, especially in AI and emerging technologies.”
Comcast recently adjusted its pricing to attract back customers
Comcast’s upcoming restructuring comes after it made several bold changes to its pricing and offers to win back fleeing customers.
It recently moved its local offers to a consistent national pricing structure and simplified its broadband offers with four flagship speed tiers. A few months ago, it also introduced one-year and five-year price lock guarantees to its internet plans and lowered its “everyday pricing.”
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In addition, it added unlimited data and increased speeds to its internet packages, and it now offers a free Xfinity mobile line for one year for all new and existing internet customers.
Comcast also upgraded its operating system, which manages its customer interactions, to Google’s AI platform. It anticipates that the technology will provide quicker customer support.
“Our goal for all the actions we’ve taken is to build a loyal customer base that churns less and values our services more by: one, delivering simple, predictable and transparent pricing; and two, making it easier than ever to do business with us,” said Cavanagh during the earnings call on Aug. 21.
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