Scottish airline, Loganair, has signed celebrity chef Tony Singh as its first brand ambassador.
Born and raised in Leith, he came to public prominence through his fusion of Scottish and Asian flavours.
Loganair said his values of promoting Scotland and supporting local communities aligned with its own.
The airline’s CEO Luke Farajallah, said: “Bringing Tony Singh on board as our Brand Ambassador strengthens Loganair’s profile and reach across Scotland and the UK.
“His high public profile and expertise in celebrating regional culture provide us with a platform to engage with new audiences, support regional initiatives, and enhance our campaigns and events
“This partnership will help us communicate what makes Loganair unique and reinforce our commitment to connecting communities across the country.”
In his new role, Mr Singh will work with the airline to promote the brand across the UK through campaigns, events and collaborations.
“Celebrating local flavours and communities has always been central to what I do, from the ingredients I use to the people I work alongside,” he said.
“It’s a fantastic opportunity to shine a light on the incredible food, culture, and stories that make each part of the UK so unique.
“I’m really looking forward to working together on projects that connect people, champion regional identity, and highlight the amazing talent and traditions found right across the country.”
The company is also hoping to introduce the airline to new audiences as it continues to grow across the UK. It recently announced an expansion of its services at Manchester Airport and next year will establish its 10th regional base in Southampton.
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