Understanding the global economy and financial markets isn’t easy for everyone, and breaking down the complexities isn’t a simple task.
But Gen Z podcaster, economic commentator, and author Kyla Scanlon is trying to tackle one subject matter at a time, and she’s breaking down topics that might sound complicated into easier-to-understand formats on social media platforms such as TikTok and Instagram for her generation and young and old alike.
Here’s how Kyla Scanlon got her start and how she’s disseminating her work through videos, essays, and podcasts.
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Who is Kyla Scanlon?
Scanlon was born in 1997, according to several online sources. She graduated with a bachelor’s degree from Western Kentucky University in 2019, according to her LinkedIn profile. She had a perfect 4.0 GPA and studied economics, finance, sales, and business data analytics.
After graduation, she was an associate at the Capital Group, a Los Angeles-based investment management firm with more than $3 trillion in assets under management. During her 21 months of employment there, she worked in research, risk analysis, investment strategy, and internal communications. For eight months in 2021, she was an investment partner at On Deck (now named ODF), where she built a 10-week financial curriculum. After ODF, she founded Bread, a financial education company.
Part of Scanlon’s goal is to educate the public about money and markets, and on her Substack profile she considers herself “a commentator and educator (not an influencer!)”
What is Kyla Scanlon known for?
Scanlon is known for taking economic and financial topics that can be complex, and she puts them into a comprehensive and easier-to-understand format. She typically summarizes her take into a short-form video, or reel — around 2 to 3 minutes — on social media platforms such as TikTok and Instagram.
For example, in an Instagram post about stock market indexes reaching record highs in September 2025, she uses concert ticket prices as an analogy for price-to-earnings ratios and stock prices. Investors would be willing to pay high prices for tickets at a future concert on the view that the show will be amazing. In the case of high p-e ratios, investors are optimistic about stocks, and they’re willing to buy stocks with high valuations on the premise of higher future profitability. Scanlon further explains causes for share prices rising — namely euphoria over artificial intelligence (AI) boosting productivity and how a select number of stocks, such as Nvidia and Apple, are dominating the market — and that a rise in interest rates could cause a decline in stock prices.
How many followers does Kyla Scanlon have on social media?
Scanlon has 412,000 followers on Instagram, 238,000 on TikTok, and 194,000 on X as of late September 2025. On her YouTube channel, where her content is longer but her most recent upload was in January 2025, she has about 83,000 followers.
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What is Kyla Scanlon’s book?
In This Economy? How Money and Markets Really Work, published in 2024, Scanlon tackles the current state of the economy and financial markets, and she uses illustrations and metaphors to cover topics such as employment and debt.
“I think we really underserve people with economics education, and we send people out into the world without understanding anything about economics,” Scanlon told Jon Stewart on The Daily Report via YouTube in July 2025. “And so the book is really meant to just help people understand these things that you have to know to exist in the modern world.”
Blinkist, a website that summarizes books, has several reasons why In This Economy? is worth reading, and one of them is that it “engages readers with real-life stories and thought-provoking analyses, ensuring a stimulating and informative reading experience.”
What does Kyla Scanlon write on SubStack?
Scanlon’s newsletters on Substack cover a wide range of topics, including AI and New York City politics. Some of her writing expands the topics she discusses in her reels, and she provides analysis and graphs to demonstrate her case.
Related: How to read like Warren Buffett
#Meet #Kyla #Scanlon #viral #Gen #economic #commentator #TikTok
Meet Kyla Scanlon: The viral Gen Z economic commentator taking over TikTok
Understanding the global economy and financial markets isn’t easy for everyone, and breaking down the complexities isn’t a simple task.
But Gen Z podcaster, economic commentator, and author Kyla Scanlon is trying to tackle one subject matter at a time, and she’s breaking down topics that might sound complicated into easier-to-understand formats on social media platforms such as TikTok and Instagram for her generation and young and old alike.
Here’s how Kyla Scanlon got her start and how she’s disseminating her work through videos, essays, and podcasts.
💵💰 Don’t miss the move: Subscribe to TheStreet’s free daily newsletter 💵💰
Who is Kyla Scanlon?
Scanlon was born in 1997, according to several online sources. She graduated with a bachelor’s degree from Western Kentucky University in 2019, according to her LinkedIn profile. She had a perfect 4.0 GPA and studied economics, finance, sales, and business data analytics.
After graduation, she was an associate at the Capital Group, a Los Angeles-based investment management firm with more than $3 trillion in assets under management. During her 21 months of employment there, she worked in research, risk analysis, investment strategy, and internal communications. For eight months in 2021, she was an investment partner at On Deck (now named ODF), where she built a 10-week financial curriculum. After ODF, she founded Bread, a financial education company.
Part of Scanlon’s goal is to educate the public about money and markets, and on her Substack profile she considers herself “a commentator and educator (not an influencer!)”
What is Kyla Scanlon known for?
Scanlon is known for taking economic and financial topics that can be complex, and she puts them into a comprehensive and easier-to-understand format. She typically summarizes her take into a short-form video, or reel — around 2 to 3 minutes — on social media platforms such as TikTok and Instagram.
For example, in an Instagram post about stock market indexes reaching record highs in September 2025, she uses concert ticket prices as an analogy for price-to-earnings ratios and stock prices. Investors would be willing to pay high prices for tickets at a future concert on the view that the show will be amazing. In the case of high p-e ratios, investors are optimistic about stocks, and they’re willing to buy stocks with high valuations on the premise of higher future profitability. Scanlon further explains causes for share prices rising — namely euphoria over artificial intelligence (AI) boosting productivity and how a select number of stocks, such as Nvidia and Apple, are dominating the market — and that a rise in interest rates could cause a decline in stock prices.
How many followers does Kyla Scanlon have on social media?
Scanlon has 412,000 followers on Instagram, 238,000 on TikTok, and 194,000 on X as of late September 2025. On her YouTube channel, where her content is longer but her most recent upload was in January 2025, she has about 83,000 followers.
More on finance:
What is Kyla Scanlon’s book?
In This Economy? How Money and Markets Really Work, published in 2024, Scanlon tackles the current state of the economy and financial markets, and she uses illustrations and metaphors to cover topics such as employment and debt.
“I think we really underserve people with economics education, and we send people out into the world without understanding anything about economics,” Scanlon told Jon Stewart on The Daily Report via YouTube in July 2025. “And so the book is really meant to just help people understand these things that you have to know to exist in the modern world.”
Blinkist, a website that summarizes books, has several reasons why In This Economy? is worth reading, and one of them is that it “engages readers with real-life stories and thought-provoking analyses, ensuring a stimulating and informative reading experience.”
What does Kyla Scanlon write on SubStack?
Scanlon’s newsletters on Substack cover a wide range of topics, including AI and New York City politics. Some of her writing expands the topics she discusses in her reels, and she provides analysis and graphs to demonstrate her case.
Related: How to read like Warren Buffett
#Meet #Kyla #Scanlon #viral #Gen #economic #commentator #TikTok