Rising consumer confidence is a crucial factor in producing favorable results in the tourism industry.
When consumers feel comfortable about the economy, their jobs, and financial security, they tend to relax and enjoy a vacation much more than if everything is upside down.
Consumer confidence rises
Economic conditions in July were encouraging for consumers as the Conference Board Consumer Confidence Index rose by 3.5 points, to 98.7 from 95.2 in June, according to a Conference Board statement.
Related: Las Vegas Strip casinos finally halt an alarming trend
The Consumer Confidence Index had deteriorated in June after recovering in May, decreasing by 3.2 points in June to 95.2 from 98.4 in the previous month.
Index signals impending recession
The Expectations Index, which is based on consumers’ short-term outlook for income, business, and labor market conditions, rose by 4.5 points to 74.4 in July, still below the threshold of 80 that typically signals a recession ahead for the sixth consecutive month.
The Consumer Confidence Index measures consumer confidence in business conditions, the economy, and the labor market, through a monthly survey conducted by tech firm Toluna for the Conference Board, a non-partisan, not-for-profit think tank.
Consumer Confidence Index volatility:
- June 2025, 95.2
- July 2025, 98.7
- August 2025, 97.4
The increase in consumer confidence in July was good news for Las Vegas Strip casinos, after visitor volume declined 11.3% in June with over 3 million people visiting Las Vegas Valley, according to Las Vegas Visitors and Convention Authority.
The Strip’s win revenue in June, however, had a slight increase of 0.88% year-over-year, and gaming revenue continued getting better in July.
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Las Vegas Strip casino win revenue rises
The Strip’s casinos started a new fiscal year reporting a 5.6% increase in total gaming win revenue for July year-over-year, rising to $749 million compared to $709.3 million in July 2024, according to the Nevada Gaming Control Board’s July 2025 Win Revenue Summary.
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Downtown Las Vegas gaming win revenue in July 2025 also increased by 3.59% to $74.4 million compared to $71.8 million in the same period in 2024.
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North Las Vegas gaming win revenue jumped year-over-year by 7.78% to $24.6 million compared to $22.8 million in July 2024.
South Lake Tahoe casino revenue skyrockets
South Lake Tahoe’s gaming win revenue skyrocketed in July, rising by 21.5% to $37.6 million year-over-year compared to $31 million in the same period in 2024.
Reno’s gaming win revenue increased by 9.93% to $76.1 million in July compared to $69.2 million in the same month in 2024.
Nevada gaming win revenue
- Las Vegas Strip, $749 million, 5.6% increase.
- Downtown Las Vegas, $74.4 million, 3.59% increase.
- North Las Vegas, $24.6 million, 7.78% increase.
- Reno, $76.1 million, 9.93% increase.
- South Lake Tahoe, $37.6 million, 2.61%.
- Nevada statewide, $1.35 billion, 3.99% increase.
Nevada’s statewide gaming win revenue for July 2025 rose by 3.99% to $1.35 billion compared to $1.3 billion in the same period in 2024.
The Nevada Gaming Control Board did not state any reasons for the results.
Rising consumer confidence, however, may have played a significant role in the improved numbers.
The gaming control board has not released its August gaming win revenue results yet, but a reverse course on consumer confidence in the month isn’t good news for casinos.
Consumer confidence rises and falls
Conference Board Consumer Confidence Index has been volatile over the last four months, rising in May, falling in June, increasing again in July, then dropping again in August.
The index fell by 1.3 points in August to 97.4, down from 98.7 in July, and the Expectations Index also decreased by 1.2 points to 74.8.
“Consumer confidence dipped slightly in August but remained at a level similar to those of the past three months,” said Stephanie Guichard, senior economist, Global Indicators at The Conference Board, said in a statement.
“Meanwhile, pessimism about future job availability inched up and optimism about future income faded slightly. However, these were partly offset by stronger expectations for future business conditions,” Guichard said.
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